Cornerstone Innovation
Elevate Your Perspective. We'll Take You There.
Developing Solutions Through Innovative Ideas.
AIDA is the first of many products to be developed by Cornerstone Innovation.
Our Mission is to take innovative ideas and develop them into solutions that transform processes, improve safety, create efficiencies and reduce errors in the medical field.
Why We Developed AIDA
Inspired and Designed by an Anesthesia Provider
AIDA was developed out of necessity. Early in his anesthesia career, CRNA Rich Cessna, became frustrated with the tedious process of labeling each syringe that he used. It was difficult to write his initials, time and date on a round roll of labels. Many times he couldn’t find a pen or when he did have a pen it wouldn’t write. When Rich had to manually write the drug name on the label is was usually illegible. Then when he would rip the label off the roll to apply it to a syringe, the label would sometimes tear and he would have to start over. Rich knew there had to be an easier way! He thought, “Why couldn’t I just scan a drug vial and have a printer print a label for me? It could be so simple!”
But Rich didn’t have time to develop his idea further. He was busy becoming a father of three, moving to Seattle and managing a growing anesthesia practice. Then one 4th of July celebration, Rich shared his idea of an anesthesia label device with his brother-in-law, Mark Schaeffer. Mark said, “That’s a great idea. I can’t believe no one has developed that yet. I can make a printer like that.”
The following 4th of July, Mark presented Rich with the first prototype of AIDA. Rich and Mark worked hand and hand over the next year perfecting AIDA and testing it at ASCs. One of the key success factors in AIDA’s development is that it was developed and tested by anesthesia providers like you.
AIDA is currently being launched into the anesthesia market nationwide; however, development of AIDA is ongoing. As technology develops and ideas are generated, AIDA will also evolve. That is why AIDA is marketed on a subscription basis. Each subscriber will automatically receive updates with new AIDA capabilities as they are released.
AIDA never stops evolving.
You never stop monitoring your patients.
Together you keep your patients safe.
our partners trust us
Our Team of Experts
Taking impossible ideas and igniting them into innovative realities
Mark Schaeffer, MBA
Co-founder
Mark is an engineer with over 30 years of experience in the management, design, manufacture, sales and service of new products.
Sunny Cessna, MBA
Co-founder
Sunny is an entrepreneur with nearly 25 years experience in sales and marketing. The last 12 years she has been CEO of Paceline Anesthesia in Seattle, WA.
Rich Cessna, CRNA
Chief Innovation Officer
Rich has nearly 20 years of anesthesia experience and over 10 years of owning an outpatient anesthesia services company. AIDA is one of many ideas he has for improving healthcare.
David Schaeffer
Business Development Manager
David is a manager with over 20 years of experience in management, sales and customer service.